{"version":"v2","principle":"Show the evidence behind a score and distinguish measured signals from estimates.","baseline_status":"New ideas begin with a low-confidence category baseline. The baseline is directional and never presented as exact monthly search volume.","measured_signal_families":["SkillChirp first-party behavior","Search evidence","Community evidence","Trend evidence","Commercial evidence"],"demand_weights_when_measured":{"search":0.28,"community":0.2,"commercial":0.2,"skillchirp_first_party":0.2,"trend":0.12},"opportunity_formula":{"demand":0.42,"buildability":0.38,"inverse_competition":0.2},"confidence":{"baseline":"No independent measured signal families yet.","partial":"Some measured evidence is present, but coverage is incomplete.","measured":"At least three independent measured signal families and multiple observations are present."},"rules":["Never label an editorial baseline as measured market demand.","Never claim exact keyword volume without a source that supports it.","Store source URL, observation date and normalized value for measured evidence.","Expose evidence for and evidence against, not only supporting evidence.","Show freshness and confidence next to the score."]}